Individual Assignment: Q3 Internet Marketing (Two-way communication and Pull marketing)

Internet has brought media to a global audience. Internet marketing ties together creative and technical aspects of the internet including design, development, advertising , and sales. Internet marketing is using digital technologies to help selling your products or services and it is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. The marketers also have the advantage of measuring statistics easily and reasonable price. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. Internet is always on-line service to those audience that's why internet marketing have a rapid explosive in this 10 years.

Two-way communication is a form of transmission in which both parties involved transmit information. Common forms of two-way communication are in-person communication, telephone conversations, chatrooms and instant messaging.
It can incorporates lots of feedback from target audiences and publics, focuses on mutual respect and efforts to achieve mutual understanding and emphasizes negotiation and a willingness to adapt and make compromises.
In my opinion, it is a very good idea to do the two way communication, it can make the products or services come to be perfect and fit to everyone. Therefore, it is not easy to do the two way communication because of the manpower and money involved. Normally the non-profit organizations and goverment agencies are willing to do the two way communication.
For example HSBC credit card call center, it provide 24hrs service, all customers can make a emergency call when lose card happened. HSBC can make a customer satification of their service and take active immediately. In the side of HSBC, they can cut the money lose immediately (when lose card happen), it can be a huge amount lose. In this case, they are both win.

Pull marketing
On the markets consumers usually "pull" the goods or information they demand for their needs, while the offerers or suppliers "push" them toward the consumers. Pull marketing is requesting by consumer or audiences through the internet (delivery channel). For example, TV advertisment is a typical "push" marketing, audience are forced to watch those advertisment though they like it or not, it is a good idea to sell their new product and brand to the world. Due to the large scale of audience it charged expensive. "pull" marketing means some potential customers are interesting in your products or service and they contact you themselve."pull" marketing is very good because the customer want to know better about your product or services though internet, it is much inexpensive compare to the traditional media like TV, magazine, radio.
For example,
some fans make a link or some album in Facebook for the Ocean peak Halloween Function. Facebook will not charge Ocean peak but it make a "pull" marketing, those are interested in Halloween Function, they will click it and watch the function details. It is such a good advertisment for both.
Noted from:

1. IT note Ch 4
2. http://en.wikipedia.org/wiki/Pull_marketing
3. http://en.wikipedia.org/wiki/Two-way_communication
4. http://en.wikipedia.org/wiki/Internet_marketing

Individual Assignment: Q1 (ERP) (Openbravo / SAP)

Enterprise Resource Planning is a (software + hardware) system developed from MRP (Material Requirements Planning and Manufacturing resource planning) which is intended to manage all the data and function of a business or company from shared information data. Nowsaday, ERP systems attempt cover all core functions of a company, regardless of the organization's business or charter. We can find ERP system in non-manufacturing businesses, non-profit organizations and governments.

ERP systems are cross-functional and enterprise-wide. All functional departments that are involved in operations or production are intergrated in one system. In addition to areas such as manufacturing, warehousing, logistics, and information technology, this typically includes accounting, human resources, marketing and strategic management. The typical project is about 14 months and requires around 150 consultants. A small project (company less than 100 staff) can be planned and delivered within 3-9 months.

The implementation of ERP consider more difficulty (and politically charged) in organizations structured into nearly independent business units, each resposible for their own profit and loss, because of the different processes, business rules, data semantics and decision centers.

The note from:

1. http://en.wikipedia.org/wiki/Enterprise_resource_planning


2. IT in Marketing Ch1

SAP:

SAP AG is a multinational software development and consulting corporation, which provides enterprise software applications and support to businesses of all sizes globally.The largest software enterprise in Europe and fourth largest software enterprise in the world. They hire 51,447 employees (Augest 2008) and total revenue €10.25 billion (2007). The best known product is its SAP software.

SAP AG is the No. 1 vendor in the Enterprise Business Applications market, (with approximately 30% of worldwide market), and one of the largest independent software companies in the world. The Company consists of SAP AG and its network of 62 operating subsidiaries and has a presence or a representation in over 100 countries.

Note from:

1. http://www.technologyevaluation.com/search/for/Company-of-SAP-Implement.html


2. http://en.wikipedia.org/wiki/SAP_AG


3. http://www.sap.com/index.epx

Openbravo:

Openbravo provides a fully functional, integrated, Web-based, open source ERP (enterprise management system) and open source point-of-sale (POS) application. Designed for small and mid-size enterprises in the retail industry, Openbravo provides functionality for procurement and warehouse management, project and service management, production management, and financial management.

Openbravo features a web-based interface, where the user can view the entire status of a company, including production information, inventory, customer information, order tracking, and workflow information. It is possible to synchronize this information with other applications through the Java-based Openbravo API. Openbravo can also create and export reports and data to several formats, such as PDF and Microsoft Excel. As Openbravo is web based, it is possible to access the interface from anywhere that there is an Internet connection.

Note from:

1. http://en.wikipedia.org/wiki/Openbravo


2. http://vs.technologyevaluation.com/software/46-23488/Discrete-Manufacturing-ERP/Openbravo-Openbravo-ERP.html


3. http://vs.technologyevaluation.com/software/235-23497/Open-Source-and-Linux-IT-Services/Openbravo-Openbravo-Training-Support-Consulting-and-Outsourcing.html
   

In my opinion, i think the big different between SAP and Openbravo is the system details ,the support team service and the prices. Both of them provide same function software and hardware in the very beginning when you start to use this system. SAP had more experience and staff in the world so maybe give better confident to their customers. Of course they will charge you up.

SAP is not a very good choice when the company is setting up and just start running. SAP is a improvement system to help each department link up the same data and information to help company save money and simplify the process and avoid wrong entry. When the company become more mature and growing explosive, it is the good time to change SAP system to help.

Individual Assignment: Q2 (CRM)

Customer relationship management is a method to make a satisfaction between the company and customers. The company wants to make more products or services to gain more profit in the other hand customers want to pay less and have a better service or product.

That seems have conflict between company and customers so that's why company need a Customer relationship manager. CRM system is the key collect those customer information and comment from different departments such as front office. Customer relatioinship manager collect the information and details from the system and make a analysis to make a ajustment and feedback, to keep a long term relationship with the customers. It is so important to keep a good stable payment (company income ) from those old client to each company, you make the client satisfaction that they will refer a new customer buy our product or service. At the end, we can make more money.

Nowsaday, all people are talking about E-generation, people cannot survive without computer and internet. There are too many information from internet and most of them is under control (company). we need some system to collect and make an analysis with thousands of email suggestion, compliant, survey, customers information etc.

CRM software is a methods include employee training and some special purpose like handling incoming customer phone calls, email, information collect for the promotion purpose and survey to polling customers satisfaction.

Since the rapid growth in social media and networking force software company build up some CRM product focus on social feature into the traditonal CRM systems such as social network monitoring feeds like Twitter timeline, typically built into the system dashboard.

There is several CRM software vendor in the market, such as Oracle (41% market share), SAP (8%). Although the CRM software become more common and user friendly but as a Customer relationship manager have a responsibility to double check the system is going smooth and good.
They need a good sense of information technology skill and well knowledge of handling information.