Individual Assignment: Q3 Internet Marketing (Two-way communication and Pull marketing)

Internet has brought media to a global audience. Internet marketing ties together creative and technical aspects of the internet including design, development, advertising , and sales. Internet marketing is using digital technologies to help selling your products or services and it is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. The marketers also have the advantage of measuring statistics easily and reasonable price. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. Internet is always on-line service to those audience that's why internet marketing have a rapid explosive in this 10 years.

Two-way communication is a form of transmission in which both parties involved transmit information. Common forms of two-way communication are in-person communication, telephone conversations, chatrooms and instant messaging.
It can incorporates lots of feedback from target audiences and publics, focuses on mutual respect and efforts to achieve mutual understanding and emphasizes negotiation and a willingness to adapt and make compromises.
In my opinion, it is a very good idea to do the two way communication, it can make the products or services come to be perfect and fit to everyone. Therefore, it is not easy to do the two way communication because of the manpower and money involved. Normally the non-profit organizations and goverment agencies are willing to do the two way communication.
For example HSBC credit card call center, it provide 24hrs service, all customers can make a emergency call when lose card happened. HSBC can make a customer satification of their service and take active immediately. In the side of HSBC, they can cut the money lose immediately (when lose card happen), it can be a huge amount lose. In this case, they are both win.

Pull marketing
On the markets consumers usually "pull" the goods or information they demand for their needs, while the offerers or suppliers "push" them toward the consumers. Pull marketing is requesting by consumer or audiences through the internet (delivery channel). For example, TV advertisment is a typical "push" marketing, audience are forced to watch those advertisment though they like it or not, it is a good idea to sell their new product and brand to the world. Due to the large scale of audience it charged expensive. "pull" marketing means some potential customers are interesting in your products or service and they contact you themselve."pull" marketing is very good because the customer want to know better about your product or services though internet, it is much inexpensive compare to the traditional media like TV, magazine, radio.
For example,
some fans make a link or some album in Facebook for the Ocean peak Halloween Function. Facebook will not charge Ocean peak but it make a "pull" marketing, those are interested in Halloween Function, they will click it and watch the function details. It is such a good advertisment for both.
Noted from:

1. IT note Ch 4
2. http://en.wikipedia.org/wiki/Pull_marketing
3. http://en.wikipedia.org/wiki/Two-way_communication
4. http://en.wikipedia.org/wiki/Internet_marketing